brand-e trend intelligence is the monthly communique that delivers the sharpest take on what’s what in innovative advertising and marketing. Each and every month we bring you our unique analysis of non-traditional brand communications. And we promise to leave no campaign unturned in our unending quest to identify just what it is that’s driving creative and original comms.

Plus we’ll make sure that, as well as providing understanding of what’s behind today’s innovative brand strategies, we’ll give you pointers as to where they are taking us. No waffle, no fence-sitting. Just brand-e nous, pure and simple. We know you wouldn’t want us to deliver it any other way.

brand-e trend intelligence is put together by the same team that brings you brand-e.biz, so you can be sure it’s quality content and comment. And because we can lean on brand-e’s extensive archive, we’re able to feed in some pretty comprehensive stuff. Put it this way, if you’re a fan of brand-e, you won’t want to miss out on brand-e trend intelligence.

brand-e trend intelligence: dec-09
1. Brands and the power of pop-ups
If you don’t like pop-ups, then blame the banks (yes). Brands like Nissan, Red Bull, Marmite and Warner Bros are taking advantage of flexible retail square footage to engage in a spot of High Street activity. Done well it can be a great piece of experiential, and pump up engagement. But is this trend as temporary as the stores themselves? Or is fleetness simply very 2010?

2. The wheels come off motor marketing?
Let’s face it, car marketing needs jacking up. There’s some dire ‘creative’ out there and we really don’t mind naming names. Yes, you bad marques, you. But hold on, there’s a glimmer of hope – some have gone up a gear. And come over all helpful and artsy. We’re talking Mini and Volvo here. Yes, this is about lesser-spotted motor marketing innovation. Take a look – you’ll see brands come over all social media and engaging.

3. The do-gooding brands
How could we do a trends report and not cover sociability? Well, clearly we couldn’t. However, the tack we’ve taken has nothing to do with Twitter. Instead, we take a look at just what brands are doing for consumers. Good campaigns from Orange, Virgin Atlantic and Bovril. But what’s behind this corporate largesse? Is it linked to social networking? And, more importantly, will they be giving us more next year?

4. What aren’t ad agencies up to?
Advertising agencies are doing some offbeat stuff. But for themselves, not for clients. W+K has its own jewellery line. BooneOakley does branded Tees and mugs. Some are scripting TV soaps. Plus they’re letting others muscle in on their work by crowdsourcing like mad (men). What’s going on? We think agencies are redefining themselves before they get redfined.

All this makes for a bumper report that’s simply begging to be read. And brand-e trend intelligence is far more than the sum of its page count too. Dip into our very nifty digital document and you’ll find yourself armed with a veritable battery of links to additional articles and content. It’s almost encyclopaedic on trends.

brand-e trend intelligence: dec-09 costs just £195 plus tax. So you could be flipping through brand-e trend intelligence’s rich pages very soon indeed.